adjectivepossibleUsagepotential customerspeople who could be customersUsagepotential marketa market which could be exploitednounthe possibility of becoming somethingUsagea share with a growth potential or with a potential for growtha share which is likely to increase in valueUsagea product with considerable sales potentiala product which is likely to have very large salesUsageto analyse the market potentialto examine the market to see how large it possibly is"...career prospects are excellent for someone with growth potential" [Australian Financial Review]"...for sale: established general cleaning business; has potential to be increased to over 1 million dollar turnover" [Australian Financial Review] possible the possibility of becoming something